Beverage Design

Blue Crab is a purpose-driven beverage concept I developed, inspired by Maryland’s coastal culture and the ecological importance of the Chesapeake Bay. What began as a simple idea evolved into a mission-focused brand centered on crafting high-quality vodka cocktails while contributing to environmental restoration. Through Blue Crab, I aimed to merge product design, branding, and sustainability into a cohesive experience that not only delivers a premium beverage but also engages consumers in protecting local ecosystems and wildlife.